We help you nudge people towards doing what you want them to…

Still here?

That means you’re not convinced yet and have some questions.

Let’s roll through some common ones!

Click/tap the link to the question you want answered most, or keep scrolling to go through ’em all:

• What do you really do?
• Do I really need this?
• Can you really help me?
• What’s really in the intro call?
• My question really isn’t here.

Or, you know, just…

What do you really do?

We help business owners achieve their goals by working with them to shape how people interact with their business, using the science of human decision-making.

This can mean any or all of the following:

• Changing the layout and copy (text) of your website to guide people to taking the action you want them to.

• Crafting a landing page designed to persuade people to invest in your product or service.

• Writing product descriptions that make readers take out their wallets in anticipation.

• Working with you to come up with a strategy that makes your email subscriber list work for your business.

• Designing ad content and strategy that works for your offer and budget.

• …and more.

Think of it like this: if you have a business problem whose solution depends on changing how clients or customers behave, we can probably help.

Want to know if we can help solve your specific problem?

Do I really need this?

No.

Honestly, you don’t.

You could just keep doing what you’re doing now, if you’re happy with the way things are.

But if you’re here, that means you’re at least curious about whether you could be doing better.

So here are a few reasons you might want our help:

• You aren’t getting as many customers or clients as you want.

  Look, you could be selling the best thing since garlic bread and not have any buyers.

  People need to see immediately and clearly how whatever you’re offering will make their lives better, and they sure as hell aren’t gonna figure that out on their own.

  That’s where we come to the rescue: we’ll put in the legwork to figure out what makes your dream buyers tick and how best to show them that your product/service meets their needs.

  You can thank us later.

  Preferrably in US dollars.

• You’ve got email subscribers and have no idea what to do about them.

  Hey, look at you! You’ve got people who like what you have to offer and also trust you — you’re doing great!

  We can help you do even better.

  Imagine being able to leverage those subscribers to gain insights into what your clients want.

  Imagine being able to introduce a new offer to an already-interested customer base and getting immediate feedback.

  Imagine being able to sell more of your offerings without having to run ads or spam social media posts.

  It’s all possible.

  And we can show you how.

• You want stronger (and more profitable) relationships with clients you worked with before.

  Admirable. Nurturing relationships with people who’ve worked with you before is a great thing to do.

  They may never hire you again, but word gets around.

  Maybe they know a few people who need exactly the service you provide.

  And maybe, since you’ve been treating them so well with a bit of help from us, they also know who they’re going to recommend.

  We can help you figure out ways to foster client relationships that pay off down the road.

• You want to optimize your conversion rates.

  Alright, Stonks Guy, we see you. Just keep those fancy pants on.

  Convert is just a cooler way of saying convince, and convincing is all about figuring out why people make the decisions they do.

  Spoiler: it’s not because they concluded, through a long chain of reason and mathematical analysis, that a certain decision was optimal.

  People are…

  Well, weird.

  And it’s our greatest pleasure to plunge our hands into steaming piles of weirdness and pull out nuggets of understanding that we can use to convince people to do what you want them to.

  It involves a lot of spending time in the same places your ideal customers or clients do, reading what they read, learning to talk the way they talk, etc.

  Stuff you don’t have time for, or you’d do it yourself.

  Like a wise monk might possibly have said:

  If you wish to convince your customer, you must become your customer.

  And you’re a bit busy being, y’know, you.

  So let us handle the identity crisis and the steaming piles and the nuggets of convincing.

Can you really help me?

Yes.

Listen, your parents may have told you your business was special, but human nature is the same as it’s been since forever.

And people from all walks of life have been studying human nature for literally thousands of years.

Philosphers, psychologists, film-makers, painters, authors, comedians, video game designers, nurses, neurologists, lawyers, advertisers…

All of them have unique perspectives of different aspects of human behaviour, and it’s part of our mission to learn from all their works and use that combined knowledge to help you.

We’re not promising you’ll be disgustingly rich after working with us — if we knew how to achieve that, we’d have done it for ourselves already.

We can promise that, at the barest minimum, you’ll have gained some new insight into how your ideal clients or customers tick, and have a better idea of how to tailor your business strategy for them.

All you have to do to get started is…