Night Alpaca

We help you nudge people towards doing what you want them to…

…using the latest in human behaviour science, applied to marketing campaigns, web design, copywriting, and more.

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Still here?

That means you’re not convinced yet and have some questions.

Let’s roll through some common ones!

Click/tap the link to the question you want answered most, or keep scrolling to go through ’em all:

Or, you know, just…

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What do you really do?

We help business owners achieve their goals by working with them to shape how people interact with their business, using the science of human decision-making.

This can mean any or all of the following:

Think of it like this: if you have a business problem whose solution depends on changing how clients or customers behave, we can probably help.

Want to know if we can help solve your specific problem?

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Do I really need this?


Honestly, you don’t.

You could just keep doing what you’re doing now, if you’re happy with the way things are.

But if you’re here, that means you’re at least curious about whether you could be doing better.

So here are a few reasons you might want our help:

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Can you really help me?


Listen, your parents may have told you your business was special, but human nature is the same as it’s been since forever.

And people from all walks of life have been studying human nature for literally thousands of years.

Philosphers, psychologists, film-makers, painters, authors, comedians, video game designers, nurses, neurologists, lawyers, advertisers…

All of them have unique perspectives of different aspects of human behaviour, and it’s part of our mission to learn from all their works and use that combined knowledge to help you.

We’re not promising you’ll be disgustingly rich after working with us — if we knew how to achieve that, we’d have done it for ourselves already.

We can promise that, at the barest minimum, you’ll have gained some new insight into how your ideal clients or customers tick, and have a better idea of how to tailor your business strategy for them.

All you have to do to get started is…

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What’s really in the intro call?


Really, that’s it.

The purpose of the intro call is for us to get to know each other’s business, and see if anything could work between us.

Maybe you have a problem we can’t solve.

Maybe we disagree with your business practices.

It’s an exciting adventure!

Think of it like a date before a first date — no obligations, no rings, no promises.

So if we find your hand on our knee, there’s gonna be trouble.

Promise to behave? Then we’d love to meet you and your business!

Who knows, maybe we’re meant for each other.

We won’t know until you…

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My question really isn’t here.

Sorry about that, we’re still working out how to read minds — it’s not as easy as it sounds!

Email us your special questions at

or, you can just ask us face to face when you…

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(Book your intro call!)

© 2023 Night Alpaca.